Goal & Approach

The main objective was to make the registration form as accessible and engaging as possible to increase the completion rate. Instead of a long, complex registration page with all fields on one screen, I opted for a step-by-step approach. This enhances the user experience by:

• Keeping the user focused on one task at a time.
• Reducing cognitive load, increasing the likelihood of form completion.
• Adding a personal touch, such as addressing the user by name in later steps.

Design & Style Guide

While designing this flow, I adhered to Footy’s existing style guide to ensure a seamless integration with their brand identity. This is reflected in:

• The use of their colors, typography, and buttons.
• Visual consistency with their existing platform.
• The informative “Why Footy?” section, which provides extra motivation for potential members.

Result

With this improved flow, signing up for Footy becomes a structured and intuitive experience. The form guides users naturally through the necessary steps, increasing the conversion rate.