Footy is a platform that allows friend teams to participate in local football competitions. Their goal was to recruit more members to start new competitions. For this project, I designed a functional interface focused on generating more leads.
Goal & Approach
The main objective was to make the registration form as accessible and engaging as possible to increase the completion rate. Instead of a long, complex registration page with all fields on one screen, I opted for a step-by-step approach. This enhances the user experience by:
Keeping the user focused on one task at a time.
Reducing cognitive load, increasing the likelihood of form completion.
Adding a personal touch, such as addressing the user by name in later steps.
Design & Style Guide
While designing this flow, I adhered to Footy’s existing style guide to ensure a seamless integration with their brand identity. This is reflected in:
The use of their colors, typography, and buttons.
Visual consistency with their existing platform.
The informative “Why Footy?” section, which provides extra motivation for potential members.
Result
With this improved flow, signing up for Footy becomes a structured and intuitive experience. The form guides users naturally through the necessary steps, increasing the conversion rate.
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